[img]https://i.imgur.com/sApcQ6M.gif[/img] [b][i]The animated version of our official logo.[/i][/b] If you ask gamers about the most important thing for them when looking for a new game, you will get a variety of answers. Graphics, gameplay, similarity to previously played games, length of the game… All these things matter. However, before a player has the chance to determine whether any given title fits their criteria, they have to discover the game first. In today’s world, we are constantly bombarded with information. Game developers have no guarantee that whatever information about their game will ever reach anyone. Luckily, digital storefronts offer discovery queues, where potential users can find new games. In order to make the most of it, the developers have to make sure that their logo and main art are as eye-catching and convey as much information as possible. This week we are going to tell you about our approach to visual representation - creating logos, key art and making sure that they fall in line with the overall visual style of the game. [img]https://i.imgur.com/B9iPEDR.png[/img] Let’s start with the logo. It is one of the most important assets for any product. Thanks to a good logo, users can identify the product at a glance. Apart from containing the name of the game, it should also contain something unique. A symbol, that you will be able to use to create recognizable icons. Our logo has gone through several iterations before we arrived at the final version. Let’s take a look at it and discuss its elements. [img]https://i.imgur.com/fW086rZ.png[/img] [b][i]Look at the detail hidden within the Rift symbol.[/i][/b] First - the font. It is thick and outlined in order to improve visibility and readability when it’s displayed in small size or visible from a distance (this is relevant when you’re attending game shows). In the middle of the logo you can see our main symbol - the stylized letter A. It symbolizes the Rift portal, one of the main aspects of the gameplay and game lore. The rest of the letters are not filled with a solid color, but a metallic material instead to emphasize the building and tech aspects of the gameplay. The tear marks foreshadow that apart from building and exploration, there will also be a lot of fighting in the game. That’s a lot of information packed in the logo alone. [img]https://i.imgur.com/V0o5nR8.png[/img] [b][i]The full version of the art is much larger for the purposes of cropping the image for different uses.[/i][/b] Now it’s time to analyze the main art. Ashley and Mr. Riggs are the centerpieces of this one. They stand on top of the hill, planning their next move on their mission to prepare Galatea 37 for colonization. While Ashley is looking at her holographic HUD, Mr. Riggs stands right beside her, ready for action. It shows you the dynamic between the two characters. One is the brains of the operation, while the other is the protector. You can easily guess that you will be taking control of them while playing. The background elements also convey important information about the Riftbreaker. You can see two moons in the sky, making it certain that the planet you are looking at is not Earth. In the distance, hidden within the lush, exotic vegetation, you can spot the outpost that Ashley and Mr. Riggs set up before their excursion. [img]https://i.imgur.com/v6acHSh.jpg[/img] [b][i]Final version of the key art.[/i][/b] When we combine the logo and the key art, your subconscious gives you an idea what the game might be about, making it much more likely that you will check out more information about it. Did we succeed? Would you like to learn more about our creative process and art direction? Let us know in the comments and on our Discord server! - www.discord.gg/exorstudios Other social media: www.facebook.com/exorstudios www.twitter.com/exorstudios www.mixer.com/exor_studios www.twitch.tv/exorstudios www.youtube.com/exorstudios