[img]https://clan.cloudflare.steamstatic.com/images//38973288/a29bf005f5db9e0d5de1f9416f2ebda20508886f.png[/img] In a couple of weeks time we'll be unveiling our announcement trailer, which is a very important event during a game's development process! As part of this, we've been revisiting our original store assets like our logo and key art (more on that soon). This post unveils our new logo: [img]https://clan.cloudflare.steamstatic.com/images//38973288/db4e534d4692afbda9052d4a8ccd2cc87d50b3b7.png[/img] A logo is an important part of identifying a game. It should primarily be clear and legible, also being suited to the themes and tones of the game it represents. Much like making games itself, logo creation is an iterative process. We created our original logo very early in development. It was acceptable at the time, but was always something we planned on revisiting - and as the game took shape, the way we wanted to refine the logo also started to become clearer in our minds. For comparison, here's the original logo: [img]https://clan.cloudflare.steamstatic.com/images//38973288/3a086baf19c96c7af59e6d20a4e11cbf34880524.png[/img] At first glance, there are some similar elements we retained, like the upside down triangle that appears on the armoured breastplate of each SENTRY. We felt that this worked well to both frame the logo and have something meaningful from the game represented. Aside from the colour usage, the main difference is the font. We shifted to something that felt more in keeping with the sci-fi theme of the game and felt more professional. There are lots of other minor details that contribute to the overall finish. Because a logo can be used in various places, it's important it works in each context. We therefore ensure it looks good in solid black, solid white and 'flat' formats. You can see the flat version below: [img]https://clan.cloudflare.steamstatic.com/images//38973288/629a19ab662ccb7b7ea1b0b51dfdb7fe8ee050fb.png[/img] We didn't make the new logo on our first attempt. We explored many different fonts, colours and iconography to hone in on our chosen design. Here are a few examples: [img]https://clan.cloudflare.steamstatic.com/images//38973288/ef88b25d9388e9609a728a1a8f52a59af9f8901b.jpg[/img] Of course, this was starting from a position where we knew what we wanted to achieve. If you rewind back to our original logo development, that process was much more explorative. Just for fun, here's a look back at some of the - very early, remember - original concepts: [img]https://clan.cloudflare.steamstatic.com/images//38973288/d69b4a3ddc94071400e503fbc8e63b4afdfe9c6f.jpg[/img] It feels very odd to be looking at such old work from the beginning of the game... Still, you have to start somewhere! [img]https://clan.cloudflare.steamstatic.com/images//38973288/3c5c57ef9b7808d5336d601fa75e9410d29fca25.png[/img] We hope you've enjoyed seeing how we came about creating our new logo. Next week we'll take a look at the new key art, and we'll update the store page with everything. Remember to keep an eye out for our announcement trailer, hit the wishlist or follow button for any of our news to appear in your feeds on Steam :) Thanks, Gary PS - we went through a similar process on our previous game (which involved a heftier logo redesign). If this subject interests you, there is an article that breaks down that process [url=https://abandonshipgame.com/dev-blog-logo-development]here[/url]. [img]https://clan.cloudflare.steamstatic.com/images//38973288/d72b3dc65d188dfeb26c93a6e943e6e4a21274d0.png[/img]