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In the interest of helping Portal 2 release early, we're advising all our readers--Dan, are you sure this is how it works? This seems weird. Well, okay--we're advising you all to add a potato to your Steam profile through this process. Doing so adds to the "challenge status" potato count, which probably-definitely has something to do with unlocking Portal 2.

Go to the NELIPOT Steam community.
Join it.