Olly Moss’s work on Firewatch [official site] is so beautiful and distinctive. It’s how I became aware of the game before I even knew it was a game – pictures of his creations tweeted into my timeline. They tap into that glorious “See America” tradition of stylised, romanticised imagery of national parks and other awe-inspiring spaces.
I can see the appeal of that style when you’re marketing a brand which trades on its American history and focus. But it looks like a Ford dealership has swiped Firewatch imagery without permission for use in an email marketing campaign.
Here’s the image as per the Twitter account of Panic Inc who co-produced Firewatch:
